Strategic intelligence from your entire organization
Your teams see market opportunities you don't. Here's everything they're telling you.
Multiple enterprise customers (8 accounts) are blocked or at risk without SSO/SAML. This is becoming table stakes for enterprise deals. Security teams won't approve without it. Every competitor has this.
Current API rate limits (1000 req/hr) are dealbreaker for high-volume customers. 12 support engineers report this weekly. 4 enterprise opportunities stalled. Competitors offer 10K-50K req/hr.
Main competitor launched AI assistant that writes queries, suggests optimizations, auto-generates reports. Sales reports 70% of competitive losses now mention this. Market is moving AI-first.
Mid-market segment ($5K-$50K ARR) wants to implement without sales calls. Current process requires 3 sales touchpoints. Competitors offer self-serve. $1.2M addressable SMB market we're missing.
40% of enterprise customers are using our platform for use cases we never designed for - specifically as data pipeline orchestration. They're hacking workarounds. Huge white-space opportunity if we lean into it.
CompetitorY launched 6 months ago at 60% lower price. Seeing in 15 deals this month. Lower quality but "good enough" for SMBs. May need pricing strategy or SMB-specific offering.
Trade shows & sales calls: competitors positioning as "platform" with partner ecosystems. We position as "product". Industry moving toward composable architecture. Need developer experience upgrade.
CS team spends 8 hours per customer writing custom setup docs. AI could generate 90% of this based on customer config. Would reduce CS load 60% and scale onboarding.
Data team built prototype: ML model predicts churn with 85% accuracy 90 days in advance. CS could intervene proactively. Could save $400K ARR in preventable churn.
Engineering team proposes API v2 with webhooks, better docs, SDKs. Could enable partner integrations, unlock ecosystem revenue. Current API limiting what customers can build.
Design team analyzed: 40% of trial signups drop off in week 1, mostly at onboarding steps 3-5. They have redesign that could cut drop-off to 25%. +800 activated users/month.
Analyst reports + conference trends: market shifting from batch to real-time. Customers asking for streaming capabilities. Current architecture is batch-only. Major strategic decision.
Logistics and field service customers need mobile. Browser experience doesn't work on phones. 78% of surveyed users would use mobile daily. Lost 2 deals ($180K) specifically over mobile.
Support gets 200 tickets/day, manually categorizing takes 15 hrs/week. ML analysis shows 80% can be auto-categorized. Faster routing = better CSAT.
Product team hearing from 6 enterprise accounts: built-in dashboards don't meet audit/compliance requirements. They're exporting to Excel or building custom BI. We could build report builder.
Win/loss analysis: losing to vertical-specific competitors in healthcare, fintech. They have compliance/regulations built-in. Horizontal platform positioning may be limiting TAM.
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